Globalization

The world has changed a lot due to globalization. The biggest factor that has changed globalization is media. The media has become a big thing in the world. The media has allowed people all over the world to communicate. In some way it can be dangerous because you do not know who you are communicating with. The Media can be good and bad. The media has brought many new improvements to the world. There are many new ways to advertise, communicate, and transport products due to the media. Cable and satellite TV, which has been familiar to most Americans, Canadians, and some Europeans for years. It is now expanding in most other countries of the world. Some channels focus on news, music, sport, films, children’s shows, and other targeted programming. Again channels exported from industrialized nations (CNN, BBC, MTV, and so on) are popular. Several nations like Brazil, Hong Kong, Egypt, Mexico, and Saudi Arabia are developing their own satellite television channels aimed both at national audiences and neighbors within the same cultural linguistic marketing. 

Media organizations operate in three types of markets. The first type of marketing is the market for creative content and or the ability to produce or distribute material which is appealing to audiences, readers or users for them to exchange money or time for access to such content. Second is the market for financial resources or the ability to finance their ongoing operations as well as new investments in Globalization of Media the Key Issues and Dimensions technology, distribution platforms, or territorial expansion of their operations. Twenty years ago people talked about Americanization of media in the world. Today people talk more about globalization. They talk more about it because it is apparent that although American media plays a prominent role in the global scene, media industries from a number of other countries are also heavily across the world.

The world is all about media now. Now a days you see people on their phones everywhere you go. Its crazy before people go to sleep their phone is the last thing they use or see and they wake up to their phone. It seems that people in Europe and elsewhere tend to look for television programming, Internet, sites, and music that are culturally proximate. Cultural proximity is the desire for cultural products as similar as possible to one’s own language, culture, history, and values.

Sources

• http://repository.upenn.edu/cgi/viewcontent.cgi?article=1333&context=asc_papers
• http://www.slideshare.net/carolinamatos3538/wk-20-media-and-globalization-17502722